Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via the "natural" or un-paid "organic" or "algorithmic"search results.SEO is also a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
Important Aspects of SEO
The title tag on pages of our website tells search engines what the page is about. It should include our business or brand name and keywords that relate to that specific page.
The meta description on pages of our website gives search engines a little more insight into what our page is about.
By Link building we can help search engines learn more about our website by internally linking to other pages on our website within our content.
Onsite content optimization
Website coding and hosting server configuration tuning
Search engine submissions
Back link generation, article postings
Integrating Facebook, Google plus, twitter, etc on web site
Posting on social networking sites
Text and images posting to attract users
Social Media Marketing (SMM) is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company